Google Ads has traditionally been connected mainly with search. As advertisers reach the limits of search campaigns and competition gets tougher, alternatives like Google display ads become more and more interesting. Stats show that in 2017 there has been 7 times more global creation and consumption of data compared to 2010. On the other hand […]
Tag Archives: smart bidding
23
Jun
Jun
There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]
10
Apr
Apr
Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology. Until now small businesses relied upon Google Ads by customising and manually adjusting them to fit their needs. Google is now making the process much more simple to help advertisers with limited budgets and knowledge […]
03
Mar
Mar
Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel discussion followed by my workshop on digital advertising. At the panel I was asked the inevitable question: “will automated campaigns eventually replace humans?” What would be the role of PPC agencies when all campaigns could […]
04
Feb
Feb
Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]