Every year Google organises one of the largest tech marketing conferences: Google Marketing Live. Last year the innovations presented were some of the most significant ones: Local Campaigns, Smart Shopping, Local Inventory Ads, Showcase ads, Hotel Ads…This year Google build up some new ad types like Gallery Ads and Discovery Campaigns expanding their marketing product […]
Tag Archives: Gmail ads
10
Apr
Apr
Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology. Until now small businesses relied upon Google Ads by customising and manually adjusting them to fit their needs. Google is now making the process much more simple to help advertisers with limited budgets and knowledge […]
29
Mar
Mar
Google offers the most exciting and diverse platforms for PPC advertising at the moment. One of the often neglected ones by many marketers is the Gmail ad or the Gmail Sponsored Promotions it used to be called. Here are a few great ways you can implement Gmail advertising and get going with your PPC: Start […]