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Monthly Archives: August 2018

How Google Search is changing – is your website ready?

google-search-results-changing

Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy.   What kind of […]

10 Signs You Will be Successful with Your Marketing Strategy

Predicting a successful digital marketing campaign is not a rocket science. There are clues that you are going to do well if you follow these simple rules. You have taken time to study previous mistakes. Avoiding mistakes completely is impossible, but learning from mistakes is something you should get used to. Using data and analysis […]

How to Use Audiences with Google Ads

display-audience-google

Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]

Get Ready for Responsive Ads for Search – Everything You Need to Know

The last articles I have devoted to the innovations from Google and this one is no exception. After the Keynote speech on Google ads few weeks ago more innovation was announced for advertisers. One of these innovations is Responsive Ads for Search. This ad type is not yet available for all advertisers, but is soon […]