Digital marketing has come a long way in the last decade, and it is rapidly evolving with the help of Artificial Intelligence (AI). AI is already transforming the way we interact with technology, and it is expected to have a significant impact on the future of digital marketing. In this blog post, we will explore the future of digital marketing and how AI will influence it, with a particular focus on Google Ads, AI-generated videos, and AI-powered chatbots and avatars for sales online.
Google Ads & AI
During my 10 years of experience in marketing and sales I devoted much of my time to the intricacies of Google Ads. This is one of the most popular advertising platforms on the internet, and it is powered by AI. Google Ads uses machine learning algorithms to analyse data from millions of searches and clicks, which enables it to make better predictions about what ads people will click on. This has resulted in higher click-through rates (CTR) and conversions for advertisers, as Google Ads is able to show more relevant ads to the right people at the right time.It is surprising to understand how many ads features exactly are AI-powered. Think of dynamic ad copy, RSAs(Responsive Search Ads) and, of course, Performance Max which is the ultimate fully automated Google Ads product.
AI-generated videos are another area where we can expect to see significant growth in the future. With AI, marketers can create engaging and personalised video content for their target audience. AI-generated videos can be used for a variety of purposes, such as product demos, explainer videos, and promotional content. These videos can be created quickly and at a lower cost compared to traditional video production, making it more accessible to businesses of all sizes.
Another area where AI will have a significant impact on the future of digital marketing is through the use of chatbots and avatars. Chatbots and avatars are already being used by businesses to improve their customer service and sales online. Chatbots can provide 24/7 customer support, answer frequently asked questions, and even help customers make purchases. Avatars, on the other hand, can be used to create a more personalised experience for customers. With AI, avatars can be programmed to recognize customers’ preferences and provide tailored recommendations.
In conclusion, the future of digital marketing is bright, and AI will play a significant role in shaping it. We can expect to see more personalised and engaging content being created with AI-generated videos, more effective advertising campaigns with AI-powered Google Ads, and more interactive customer experiences with the use of chatbots and avatars. As AI technology continues to evolve, it is clear that the possibilities for digital marketing are endless.