There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]
Monthly Archives: June 2019
09
Jun
Jun
Online to offline (O2O) marketing is becoming hotter and hotter topic in the world of online marketing. Research shows that 90% of people who were looking for a local business on Google Maps visited the location within 48 hours. This is a powerful stat for the meaning of online presence for offline actions. Physical stores […]
02
Jun
Jun
Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This is why Google centered its machine-learning technology to solve this problem. Smart solutions from Google have tackled the intricacy of bidding, the complexity of attribution, audiences and now creatives. Smart Creatives for Search The most […]