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Tag Archives: artificial intelligence

Machine Learning, Smart Bidding and Google Ads

smart-bidding

Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]

What are the latest updates from the F8 Facebook Developer Conference 2018

The annual F8 Facebook conference for Developers in San Jose, California opened yesterday with a not from the company’s founder Marc Zuckerberg. Lately the company has been in the focus of attention because of the privacy data scandal. It was no surprise that this conference would be one of the most watched and popular events […]

Google’s Smart Display Banners

google-smart-display-campaigns

      You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]

Will artificial intelligence kill marketers or make their job more fun?

ai-arms-race-part-1

We seem to hear about Artificial Intelligence (AI) in relation to almost every sector of business. When it comes to Marketing AI has already started transforming the world we live in. How to take advantage of new technology? One of the biggest areas where AI can help marketers is A/B testing. Before we dive into […]