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Monthly Archives: March 2018

Landing Page Strategy Using Psychology

landing-page-udemy-course

For the last couple of months, I have been working on a video course about landing page strategy with psychology, which is now available on udemy.com*   Working with different businesses I have realised that so many of them focus way too much on driving traffic to their website (With the ultimate questions – “How […]

Understanding the Customer Journey with Google Analytics

customer-journey-google-analytics

Few months ago, I wrote about the difference between the sales funnel and customer journey. Since then I have been thinking of ways on how to track the different stages of engagement. There are some multi-touch attribution tools but for many businesses they are a big investment. It takes time and dedication to track the […]

Blue Ocean Strategy for Online Marketers

blue-ocean-strategy-online-marketers

You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the way you see your company or job. What the book means by Blue Ocean […]