Google recently announced that is will implement some changes in the account dashboards of users, so that they have more power on the so called “reminder ads”, i.e. remarketing. The announcement was met with a lot of scared reactions by advertisers and media. Let’s have a sober look on what has changed. In 2012 […]
Monthly Archives: January 2018
Marketing, Marketing Strategy
The ultimate marketer’s reading list – top 7 books which will change the way you think
24
Jan
Jan
No matter if you are a free-lancer, consultancy owner, or an account manager, there is one secure way to elevate your work to the next level – learning constantly. There are a lot of great books which I have discovered and they helped me immensely. Digital marketing techniques change almost every month, there are updates […]
Marketing, PPC, Remarketing, Social Media Advertising
How to reduce costs and increase conversions with Facebook remarketing
17
Jan
Jan
Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool. Well, he is going back […]
10
Jan
Jan
Nearly 60% of the searches online happen on mobile, not to mention social media clicks and email checks. People might still tend to finish their purchases on desktop, but with considerable research on other devices over time. Here is my guide on optimising your website and online marketing. Landing page loading time. There are […]
Display, Google Adwords, Marketing, PPC
What is programmatic advertising and why is it bigger than television?
03
Jan
Jan
If you have anything to do with marketing and advertising you must have heard the term programmatic. Usually mentioned by someone who is not entirely sure what it means. Some say programmatic is like sex – a lot of people are talking about it, but few are doing it and even fewer actually good at […]