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Monthly Archives: November 2017

How to Create a Great Marketing Plan

marketing-plan

Creating marketing plan with a stable understanding of your tactic at each stage of the journey is crucial for the success of your efforts. The good part is that you don’t have to come up with some complicated ideas. Your plan will start showing up as soon as you dig in the signal your customers […]

How to nail the Quality Score in Google AdWords every single time

quality-score-google-adwords

One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs.   Google AdWords has the quality score which is assigned […]

5 Steps to Create Great YouTube Ads

YouTube-Advertising-Article-Main-Image

YouTube is part of the display network of Google AdWords and it is a great source of opportunity to engage with you audience. It can be used for different parts of the customer journey.   Define your objective. First think about what your objective for a You Tube campaign will be. For example, you can […]

Understanding Your Audiences with Google Analytics

google-analytics-audience-report

Google Analytics is one of the best places to start from when you want to understand your audience. It’s free and easy to install on any website. If you want to know how to install it on WordPress website follow this video.   Once you have set it up and collected some data you can […]

Maximise your Campaign Impact with Audience Lists

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One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool.   Facebook   Facebook allows online targeting of audiences based on the email addresses they have provided. If you have […]