As a marketer data is one of your biggest weapons. It helps you identify trends, business opportunities and fine tune marketing campaigns. In this article I will show you with examples how you can get access to amazing publicly available data from Google in Google Cloud Console and how to write SQL queries to get […]
Category Archives: Marketing
Digital marketing has come a long way in the last decade, and it is rapidly evolving with the help of Artificial Intelligence (AI). AI is already transforming the way we interact with technology, and it is expected to have a significant impact on the future of digital marketing. In this blog post, we will explore […]
25
Apr
Apr
Uncertainty is becoming the new normal. The coronavirus pandemic moved some of the biggest countries in the world into deliberate lockdowns, causing thousands of businesses to close doors, lay off staff or change their model of operation. No one was ready for a disruption of this size and the consequences are still to come. In […]
22
Sep
Sep
Gallery ads from Google were announced at the Google Marketing Live in 2019. Since then only few advertisers have had the chance to use them. As they expand towards a full launch in August 2019, more and more accounts see them as part of the available ad types. Gallery ads are a format which can […]
12
Aug
Aug
Summer is the time when e-commerce and retailers start preparing for the busiest time of the year. The holiday season is the time to get your store ready and your strategy polished. Which are the key dates in the holiday season and how you should prepare for an e-commerce success? Holiday season used to be […]
23
Jun
Jun
There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]
09
Jun
Jun
Online to offline (O2O) marketing is becoming hotter and hotter topic in the world of online marketing. Research shows that 90% of people who were looking for a local business on Google Maps visited the location within 48 hours. This is a powerful stat for the meaning of online presence for offline actions. Physical stores […]
02
Jun
Jun
Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This is why Google centered its machine-learning technology to solve this problem. Smart solutions from Google have tackled the intricacy of bidding, the complexity of attribution, audiences and now creatives. Smart Creatives for Search The most […]
13
May
May
Google shopping ads are designed for e-commerce sellers and help them show their products across multiple Google properties: Search, Maps, YouTube and Display. In today’s article I will dig into the Google Shopping and demystify its capabilities. The classical Google Product Shopping ads can be seen above the search results in search queries about products. […]
12
Dec
Dec
The last year has been very active for Google Ads – from rebranding, new interface and several new campaign types launched to small updates which keep happening as we speak. YouTube has been one of the areas with biggest development. A recent report from Cisco stated that by 2020 81% of internet traffic will be […]