Uncertainty is becoming the new normal. The coronavirus pandemic moved some of the biggest countries in the world into deliberate lockdowns, causing thousands of businesses to close doors, lay off staff or change their model of operation. No one was ready for a disruption of this size and the consequences are still to come. In […]
Category Archives: Marketing
22
Sep
Sep
Gallery ads from Google were announced at the Google Marketing Live in 2019. Since then only few advertisers have had the chance to use them. As they expand towards a full launch in August 2019, more and more accounts see them as part of the available ad types. Gallery ads are a format which can […]
12
Aug
Aug
Summer is the time when e-commerce and retailers start preparing for the busiest time of the year. The holiday season is the time to get your store ready and your strategy polished. Which are the key dates in the holiday season and how you should prepare for an e-commerce success? Holiday season used to be […]
23
Jun
Jun
There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]
09
Jun
Jun
Online to offline (O2O) marketing is becoming hotter and hotter topic in the world of online marketing. Research shows that 90% of people who were looking for a local business on Google Maps visited the location within 48 hours. This is a powerful stat for the meaning of online presence for offline actions. Physical stores […]
02
Jun
Jun
Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This is why Google centered its machine-learning technology to solve this problem. Smart solutions from Google have tackled the intricacy of bidding, the complexity of attribution, audiences and now creatives. Smart Creatives for Search The most […]
13
May
May
Google shopping ads are designed for e-commerce sellers and help them show their products across multiple Google properties: Search, Maps, YouTube and Display. In today’s article I will dig into the Google Shopping and demystify its capabilities. The classical Google Product Shopping ads can be seen above the search results in search queries about products. […]
12
Dec
Dec
The last year has been very active for Google Ads – from rebranding, new interface and several new campaign types launched to small updates which keep happening as we speak. YouTube has been one of the areas with biggest development. A recent report from Cisco stated that by 2020 81% of internet traffic will be […]
08
Aug
Aug
Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]
04
Jul
Jul
Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals. The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]