TikTok Ads help marketers can benefit from very high levels of engagement and growing young audiences. The app started to get a lot of popularity over the last couple of years. Although exact numbers and stats about the users of the app contradict in a lot of surveys, marketers do report good results from initial […]
Category Archives: Social Media Advertising
23
Feb
Feb
In my last two years of blogging I have mostly been focusing on Google and Facebook ads. However Twitter marketing is a topic which is very interesting for marketers and I would definitely like to write more about it. What is so unique about Twitter Marketing? Comparing Twitter to other online social media and marketing […]
Marketing Strategy, Social Media Advertising
Social Media Managers and How to Get 50 New Followers With No Internet
31
May
May
I have spent the last week and a half travelling and with hardly any internet connection. It has always been the case when abroad my social media starts dying out, but not this time. Just before leaving I implemented my first social media automation and the results were surprisingly good. There are many options […]
Branding, Social Media Advertising
What are the latest updates from the F8 Facebook Developer Conference 2018
02
May
May
The annual F8 Facebook conference for Developers in San Jose, California opened yesterday with a not from the company’s founder Marc Zuckerberg. Lately the company has been in the focus of attention because of the privacy data scandal. It was no surprise that this conference would be one of the most watched and popular events […]
Marketing, PPC, Remarketing, Social Media Advertising
How to reduce costs and increase conversions with Facebook remarketing
17
Jan
Jan
Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool. Well, he is going back […]
Google Adwords, Marketing, Marketing Strategy, PPC, Remarketing, Social Media Advertising
The ultimate 2018 advertising strategy
19
Dec
Dec
The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]
Display, Google Adwords, Marketing Strategy, PPC, Social Media Advertising
Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses
18
Oct
Oct
Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]
Branding, Marketing, Marketing Strategy, Remarketing, Social Media Advertising
The Sales Funnel vs the Customer Journey
30
Aug
Aug
I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy. University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]
Marketing Strategy, PPC, Social Media Advertising
What companies miss out on LinkedIn advertising? (part two)
12
Jul
Jul
Last week I introduced some insights from an exclusive product launch event which I attended at LinkedIn offices in London. If you have missed the article you can still read it on my blog. This time I will introduce some features which have been known for a while, but thanks to our presenters from LinkedIn, […]
Marketing Strategy, PPC, Social Media Advertising
What companies miss out on LinkedIn advertising? (part one)
05
Jul
Jul
I cannot tell how much like LinkedIn and how much sales, jobs and opportunities I really owe to it. I have been actively using its free features for more than five years and done paid advertising since it became first available. LinkedIn is not only professional networking tool, but also perfect platform for researching companies, […]
- 1
- 2