Category Archives: Marketing

How to Create a Great Marketing Plan

marketing-plan

Creating marketing plan with a stable understanding of your tactic at each stage of the journey is crucial for the success of your efforts. The good part is that you don’t have to come up with some complicated ideas. Your plan will start showing up as soon as you dig in the signal your customers […]

Understanding Your Audiences with Google Analytics

google-analytics-audience-report

Google Analytics is one of the best places to start from when you want to understand your audience. It’s free and easy to install on any website. If you want to know how to install it on WordPress website follow this video.   Once you have set it up and collected some data you can […]

Udacity Digital Marketing Nanodegree – Is it Worth it?

review-Digital-Marketing-Nanodegree-Udacity

The Udacity Digital Marketing Nanodegree  is one of the new education products on the market. There was a time when experienced people would tell you that you cannot learn a profession, you must steal the knowledge from the ones before you, i.e. themselves. You would go to work every day, trying to get the information […]

10 Reasons You Should Invest in a Chatbot for Your Business Now

chat-bots

There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit immensely:     Reason 1. Chatbots have no working hours. They don’t go home after 6 pm, they don’t arrive […]

The Sales Funnel vs the Customer Journey

customer-journey

I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy.   University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]

Seven reasons why generating leads can make you super successful

marketing-automation-lead-generation

Generating leads is a topic which I see sometimes is misunderstood. When people start thinking of marketing a new business or pushing a brand, they often think about social media posts, viral advertising, competitions and all kind of traffic generating technique. However, this is an approach, which is completely opposite to the logic. Here is […]

How to start advertising on Russia’s search giant Yandex?

yandex-search

  As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones.   Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]

Why people are not buying from your website?

sales-website-conversion

Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click the back button straight away. The answer is simple – they don’t know you, they don’t trust you, they […]

How to make the best out of your data?

data-ppc-reporting

Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]