After years of lagging behind a lot of PPC platforms, LinkedIn now wants to focus their attention on advertisers. Since a change of the interface of the platform about a month ago, LinkedIn is making efforts to catch up with other widely used advertising platforms. I have loved LinkedIn from the beginning. It is […]
Category Archives: PPC
PPC stands for pay-per-click, or online advertising type when you only pay when a user clicks on your ad.
Search Engine Advertising
This kind of ads can be seen on search engines like Google, Bing and Yandex. The ads are the top 4-5 results on the search engine and they are clearly marked as ads. The advertisers’ platform to create, manage and optimised ads is called Google AdWords. Search engine ads appear based on keywords related to the users’ search queries. Advertisers compete to show their ads in an online auction, by bidding on different keywords.
Display Advertising
PPC advertising lives also on many other platforms which can be summarised as display advertising. If you use Google AdWords you can advertise on YouTube, Gmail, Google Play and the Google Display Network. The Google Display Network is a large network of websites which have partnered with Google to display ads between their content. These ads are known as banners, or image ads. In this section you will find articles about both, Advertising on Search Engines and the Google Display Network.
27
Apr
Apr
Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]
19
Apr
Apr
I know we started exploring very exciting topics recently – video, email, display ads, social media, but today I will get down to some nitty-gritty AdWords stuff we tend to underestimate, however it can really make our lives easier and help us win auction after auction – the ad extensions. I briefly mentioned this before […]
Branding, Google Adwords, Marketing, Remarketing, Social Media Advertising
Remarketing with YouTube in 3 Steps
12
Apr
Apr
YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]
Branding, Google Adwords, Marketing, Remarketing
How to Make Great Display Ads with No Special Knowledge
04
Apr
Apr
So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]
Marketing, Social Media Advertising
How To Match the Right Facebook Ad Formats to Your Marketing Goal
30
Mar
Mar
There are great creative possibilities with different Facebook ad formats. Facebook’s efforts to get more attractive to advertisers are resulting into multiple new ways of advertising. Recently we heard forecasts that in the middle of 2017 it will hit the limit it has set on the number of advertisements that can be shown in the […]
Google Adwords, Marketing, PPC
The Five Steps That Will Improve Your AdWords Performance in 20 Minutes
30
Mar
Mar
When we talk about PPC and Google we tend to look for the newest solutions, the hacks and tricks, the upcoming beta products, but many of us forget to do the basics first. Here are few of the basic things you can do right now and improve your account, before heading to the complicated stuff: […]
Marketing, Social Media Advertising
The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI
30
Mar
Mar
Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]
Marketing, Social Media Advertising
Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy
29
Mar
Mar
If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]
29
Mar
Mar
Google offers the most exciting and diverse platforms for PPC advertising at the moment. One of the often neglected ones by many marketers is the Gmail ad or the Gmail Sponsored Promotions it used to be called. Here are a few great ways you can implement Gmail advertising and get going with your PPC: Start […]