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Tag Archives: google display network

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

How to Make Great Display Ads with No Special Knowledge

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 So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]

5 Steps to Get Your Way with Gmail Ads

Google offers the most exciting and diverse platforms for PPC advertising at the moment. One of the often neglected ones by many marketers is the Gmail ad or the Gmail Sponsored Promotions it used to be called. Here are a few great ways you can implement Gmail advertising and get going with your PPC: Start […]

Google Remarketing Strategy for Success – 3 Ways

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Remarketing strategy, or retargeting strategy, is going to be more and more important in the digital world. What it basically means is placing a cookie, which is a small piece of data sent from your website and stored on the user’s computer by the user’s web browser. If you are thinking about boring banners chasing […]