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Tag Archives: attribution

The Differences between Google and Facebook Advertising Which you Should Know

google-facebok-ads-difference

Online advertising has been split between two major options – Facebook or Google Ads. Most advertisers spend money on at least one of these platforms. Success varies and depends on multiple factors. While the two companies offer very similar solutions, there are some core significant differences which advertisers must know about. I am in no […]

Online Attribution in a Multi-Channel Marketing World

attribution

Attribution is the method used to give value to each of the touch points in the customer journey. This journey is becoming more and more complicated and fragmented between devices, traditional medial like TV and radio, social media, online search and physical interactions. As the good old saying goes: “I know only 10% of my […]