Google recently announced that is will implement some changes in the account dashboards of users, so that they have more power on the so called “reminder ads”, i.e. remarketing. The announcement was met with a lot of scared reactions by advertisers and media. Let’s have a sober look on what has changed. In 2012 […]
Marketing, Marketing Strategy
The ultimate marketer’s reading list – top 7 books which will change the way you think
24
Jan
Jan
No matter if you are a free-lancer, consultancy owner, or an account manager, there is one secure way to elevate your work to the next level – learning constantly. There are a lot of great books which I have discovered and they helped me immensely. Digital marketing techniques change almost every month, there are updates […]
Marketing, PPC, Remarketing, Social Media Advertising
How to reduce costs and increase conversions with Facebook remarketing
17
Jan
Jan
Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool. Well, he is going back […]
10
Jan
Jan
Nearly 60% of the searches online happen on mobile, not to mention social media clicks and email checks. People might still tend to finish their purchases on desktop, but with considerable research on other devices over time. Here is my guide on optimising your website and online marketing. Landing page loading time. There are […]
Display, Google Adwords, Marketing, PPC
What is programmatic advertising and why is it bigger than television?
03
Jan
Jan
If you have anything to do with marketing and advertising you must have heard the term programmatic. Usually mentioned by someone who is not entirely sure what it means. Some say programmatic is like sex – a lot of people are talking about it, but few are doing it and even fewer actually good at […]
Google Adwords, Marketing, Marketing Strategy, PPC, Remarketing, Social Media Advertising
The ultimate 2018 advertising strategy
19
Dec
Dec
The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]
12
Dec
Dec
When to follow the recommendations on your dashboard Google AdWords Opportunities is a controversial topic – many people love it, others find it irrelevant. However, in the recent months, especially after Google introduced a new interface for the AdWords advertisers’ platform there have been a lot of improvement. For some of you who might […]
07
Dec
Dec
It has been one year since I started working in digital marketing full time and since then I have been getting a lot of questions from people how I managed to transition, how different marketing is from sales, if it is worth it. Now after passing one year in this profession I learned a […]
29
Nov
Nov
Creating marketing plan with a stable understanding of your tactic at each stage of the journey is crucial for the success of your efforts. The good part is that you don’t have to come up with some complicated ideas. Your plan will start showing up as soon as you dig in the signal your customers […]
22
Nov
Nov
One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs. Google AdWords has the quality score which is assigned […]