Who celebrates Valentine’s Day most certainly? The advertisers and marketers! After the Black Friday, Christmas/ New Year holiday shopping sprees, January tends to be a dark and gloomy period. Easter is too far, no major events on the horizon. Then Valentine’s comes quite conveniently for marketers. It’s funny to watch all kind of businesses trying […]
04
Feb
Feb
Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]
27
Jan
Jan
In 2018 smart speaker ownership has doubled in the UK. The most popular voice assistant is Amazon Alexa which is part of the Alexa Echo device, followed by Google Assistant which powers Google Home and Google Home Mini, Apple’s Home Pod and Sonos One. At the moment people mainly use voice assistants to play music, […]
19
Jan
Jan
Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are three very different experiences. Both YouTube and Facebook now support posting 360 video content and some brands started advertising with this format. Which industries would benefit most? Some industries which could largely benefit from VR […]
13
Jan
Jan
Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll with new luxury developments and having a real estate agency as my private client has helped me understand where the pitfalls of a marketing strategy for real estate are. Capturing leads Real estate agencies and […]
06
Jan
Jan
Last year was marked by some negative events about Facebook – the Cambridge Analytica scandal, then later another breach of personal information. Despite all the negativity, their annual revenue from ads grew and the predictions are for a continuous growth later on. What are the trends for the platform for next year? Facebook Watch Facebook […]
12
Dec
Dec
The last year has been very active for Google Ads – from rebranding, new interface and several new campaign types launched to small updates which keep happening as we speak. YouTube has been one of the areas with biggest development. A recent report from Cisco stated that by 2020 81% of internet traffic will be […]
28
Nov
Nov
Landing pages are one of the most valuable part of a marketing campaign. People who click on ads have been attracted by a message, but whether they take an action strongly depends on landing pages. Here are some tactics you could use to maximise your marketing efforts. You can also learn more in my online […]
21
Nov
Nov
The time for holiday promotions and festive campaigns has come and this is also the time new promotion and advertising trends are being launched, too. Some of the interesting trends I came across this winter focus on online and offline shopping, local marketing and display ads. Online shopping on Facebook Messenger You can […]
07
Nov
Nov
If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic Search Ads. You might be wondering what this is. It doesn’t matter if you are a day to day advertiser or a managing a team – this solution will be something you probably hear about. […]